How Randy Rohde Is Turning Headlines Into Revenue for Businesses Nationwide
In today's competitive landscape of digital marketing, not many experts have carved out a niche quite like Randy Rohde. As the founder of The News Guy and 38 Digital Market, Rohde has built a reputation as a nationally acclaimed PR expert who helps businesses build authority, achieve top search visibility, and get featured on more than 900 media outlets.
A Journey From Retail to Digital PR
Rohde's professional journey has been far from traditional. After earning a business education from institutions including Michigan Ross, he started out in retail operations — running national retail stores, leading multiple store locations, and eventually directing operations for two national retail companies.
But the entrepreneurial spirit was always there. Alongside business partners, he launched a national service provider, sold it, started another, then settled in Cleveland, Ohio, where he scaled a company to operate in five Randy Rohde states — and sold that company also. It was during this time that he discovered the power of digital marketing.
What The News Guy Brings to the Table
Now, Rohde leads 38 Digital Market, a digital marketing agency based in Chagrin Falls, Ohio. Through his brand "The News Guy," he delivers a robust lineup of services built to move the needle for businesses.
At the heart of his business is press release distribution, publishing content across high-authority publications such as AP News, Yahoo Finance, Benzinga, and Business Insider. In addition to PR distribution, Rohde also provides featured article placements on top-tier media outlets, SEO and local SEO strategies, authority-boosting backlink services, and PPC advertising.
Where PR Meets AI
What truly sets Rohde apart is his pioneering approach to AI search visibility. He treats press releases as a form of AI prompt engineering — allowing companies to control what AI platforms such as Google AI Overviews, ChatGPT, and Perplexity communicate about their company. This cutting-edge approach gives businesses a distinct advantage in the rapidly evolving digital landscape.
More Than Marketing: A Multi-Talented Professional
Rohde's impact stretches well beyond just his marketing services. He hosts a pair of podcasts — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series featuring entrepreneurs and small business owners.
As a sought-after speaker, Rohde has taken the stage at major events around the world, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to numerous podcasts such as The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
On top of all that, Rohde boasts IMDB credits as a producer, actor, and director — showing his creative range both behind the camera and in the boardroom.
Building Digital Trust, One Press Release at a Time
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For brands that want to establish trust, improve their visibility online, and stay ahead of the curve, Randy Rohde and The News Guy deliver the results that matter.